It’s hard to move on with Toys “R” Us gone


Back in March when the news of Toys “R” Us closing was new, I wrote about how parents could go on building memories with children.

Today, when all the stores are closed, I realize how sad the adults are.

  • We remember with excitement what a treat it was to take our children to Toys “R” Us
  • We can relate to the anxiety of new parents shopping for their first child at Babies “R” Us
  • And for some of us, we got to do it all over again for grandchildren

The nostalgia is what we will miss.

We understand the loss of a store that was uniquely multigenerational.  I don’t know of another retailer that meant so much to families.  It gave a whole new perspective to the lifetime value of a customer.

Much will be written and studied about the demise, but as an insider I will tell you the people that worked there loved the brand and working with each other.  But it wasn’t enough.

For those getting ready to write white papers, let me get you started.  Santa and moms have a great return on investment.  The leadership just didn’t believe it.

Godspeed to the 33,000 workers who gave their all – you did your best for all Toys “R” Us kids.

Parental Wisdom®

Tina Nocera, Founder

One Response to “It’s hard to move on with Toys “R” Us gone”

  1. Deb Willsea says:

    Yes, Toys “R” Us will be surely be missed! I will say though that a community Toy Library as co-founded and developed in Rochester NY and now developing in Cape Cod Massachusetts is another way to bring the enjoyment and support to children and families – with a big return on investment. Anyone who spends time on Cape Cod with children will benefit from this community play space and toy lending library and parenting resources! For more information and to find out how you can help make this a reality for children and families visit or contact

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