Archive for the ‘Creativity’ Category

Let’s think…do we want our kids to have more books or toys?

Monday, June 8th, 2009

books

In today’s USA Today, the cover page article Teachers snub Scholastic Toys should be read by all parents. Teachers are concerned that Scholastic may be taking advantage of the access to our school children. The intention was to provide books at low cost to our children to encourage an interest in reading. But the catalog seems to be catering more and more to toys, and branded products.

One teacher said that she didn’t care if children get a SpongeBob toy, as long as they read. I totally disagree – – we are giving our children too many material things so they will do something else, like reading. What that does it create an extrinsic reward when the opportunity to read is itself a reward. Additionally, all this licensed and branded products takes away our childrens’ natural creative ability. They don’t have to dream the day away creating the next cartoon character – – they find quiet and white paper to create their own great cartoon characters.

Honestly folks, look around. Do your children really need another toy?

Happy (unlicensed) Birthday

Sunday, July 27th, 2008

Dora, Thomas, Barney, Hanna Montana, Spiderman, Ironman, Batman, all the Disney princesses, Bob the builder…. The list of licensed characters in our children’s lives is endless.

Marketing is the name of the game and the focus is our kids. As parents, we will spend an enormous amount of money to make sure a birthday party is a complete success in following through on the licensing concept as if Martha Stewart will have a swat team scrutinizing our party theme.

And, if themed party invitations are sent out, you can bet on getting more licensed products as presents in keeping with the theme.

Two major problems here:

1. We’re spending a lot more money on licensed products than you would for plain dishes, plates, invitations, games, etc.
2. You’re telling your child that someone else has come up with a good idea – no need to think creatively since it’s already been done for you.

A recent Wall St. Journal article highlights the problem of trademark infringement. You may be renting the Purple Dinosaur costume, piñata etc. rather than a Barney costume. Though it’s costing you money for the knock-off, it would cost even more for the real (licensed) product. How many of you had to calm down screaming kids because the six foot character that showed up for your party bears little resemblance to the character you hoped would show up.

Simple problem – don’t buy into the marketing of licensed products. You will save tons of money and by taking the cues from your children of what they enjoy, you can create a wonderful party together and will teach your child that his/her ideas matter.

Dumbing Down America – Part II

Sunday, June 8th, 2008


You might read this wondering when part 1 happened, so let me fill you in.

Part 1 happened around 1900, when we moved to the Industrial Age. Prior to that, people were farmers and craftsman, completely responsible for production of their own products, meeting with their patrons and getting unfiltered feedback. This gave them complete control and pride in their work.

Then came the factories where the wealthy few decided that it was far more important that people knew only a tiny portion of work in assembly lines as a way to expedite production. They basically wanted us to be robotic – almost dumb so things could be done exactly as they wanted. In order for that to happen, the employee was born, and in the wake of the employee, the manager would soon to follow – just to make sure the employee was performing as expected.

Jump to over 100 years later and we are desperately trying to give people incentives to care about their work. It’s simple: show them the bigger picture and have them understand how their work affects the people they work with before and after the widget hits them on the production line. Ooops! I’m too late for this, we no longer do any manufacturing in the U.S.

So why am I writing about this in a so called parenting blog? Simply because the next wave of dumbing down America is upon us. It’s called product licensing and it’s robbing our kids of any creativity they have. Look at their clothes, shoes, books, anything! Try to find a plain t-shirt, sneakers, coloring books, backpacks, or note pads. Try to get the attention of an adolescent (in fairness, that is tough anytime) but the electronic gadgets rob us of any possibility of having a discussion with them, let alone for them to have anytime to think or dream.

The next wave of dumbing down America will rob our children of the next generation of creative thinkers. That is unless we have the courage not to succumb to the pressure of the next kids show.

Think about it.