Gratitude is not only the greatest of virtues, but the parent of all the others. – Cicero (106 BC – 43 BC)
It was the best of times, it was the worst of times. That is how I feel as I read Sunday’s paper. On one hand, the dismal economic forecasts for 2009; on the other hand, the glossy slick ‘door buster’ circulars encouraging us to get up at 4am the day after Thanksgiving.
Our children are watching. We have an opportunity to fight the marketers back. A young mom putting her child into his Spiderman® pajamas said, “I have fought as much as I could, but he lit up when he saw them in the store. I loved watching the joy on his face and I had to get them.”
The desire to elicit joy comes from love. But as we approach the most difficult financial conditions any of us have ever experienced, we cannot do things the same way we have in the past. The need is pajamas; the want is Spiderman® pajamas. The instant gratification of that purchase is momentary and fleeting, for both the parent and child.
As we approach the Thanksgiving holiday, be grateful for what you have. Are any of the items on the circulars glossy pages are among them? Sitting together at the table this Thursday, ask everyone to write down what they are thankful for.
Gratitude is a emotion that can get us through the most difficult times and put in perspective what really matters. Don’t respond to the ups and downs of a turbulent economy; instead be grateful for the people that matter in your life.
