Archive for the ‘Media & Marketing’ Category

There’s a reason for everything

Sunday, February 17th, 2008

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An outbreak of the flu is hardly good news, but there is a reason for everything. We find that we can clear our schedules, slow down and cuddle up. Why do we need to wait for the flu or a snowstorm to do something that makes so much sense?

Our generation of parents is so involved in our children’s lives that we have taken on the role of ‘Julie the Cruise Director.’

Let’s take a look at where that has gotten us:

• When they are very little, we register for mommy & me gym classes. Reality check, you can do that at home for no cost at all. Mommy, are you the one that needs the play date here?
• When they are toddlers, we’re registering them for soccer and pee-wee tee ball camps. Reality check again, this costs money and more importantly children actually get less time to play than if the parents played with their kids at the park or in the backyard. Also, the kids aren’t learning how to form their own teams.
• In grade school, we add music and tutoring to the sports schedule which leaves no time for play or family. The mini-van is well stocked with food and beverages as we have no time for dinner. And, by the way, no time for conversation since the mini-van has DVD’s playing in the head rests.
• We check our calendars to find free time for play dates that we’ve selected.
• High school comes around and by this time the kids are burned out by the politics of sports so they’ve stopped playing. Since they never started a game on their own, they don’t know how. Technology has taken the place of making real friends, again something they’ve never had to do.

Back to today’s lesson. Parents – do less and you’ll do more.

Stars You Can Look Up To

Thursday, February 7th, 2008

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A friend was over for dinner the other night and mentioned a web site, Fafarazzi, that combines two great American pastimes – celebrity watching and fantasy sports. She mentioned that anything celebrity related was evergreen. Sadly, she is correct.

I wish that our kids could look up to real heroes, but unfortunately real people, even if they might have done wonderful things, just don’t sell magazine covers, or hold our interest with late breaking news.

The next best thing might be reading a blog by Deborah Ng, a professional blogger who created Celebrity Role Model Blog where she writes about the good that celebrities do.

Might be a good way to counter the negative influence of Lindsay, Paris and Britney. You won’t need a telescope to watch these stars.

First Rule – Do No Harm

Tuesday, February 5th, 2008

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The Hippocratic Oath is an oath traditionally taken by physicians pertaining to the ethical practice of medicine. It is widely believed that the oath was written by Hippocrates, the father of medicine, in the 4th century BC.

You may have heard it begin this way, ‘First, do no harm’.

Parents should have to subscribe to that.

It is difficult enough for us who love our children to be certain they are safe. Why would any parent open their home and put their child at any sort of risk for a reality TV show?

The Baby Borrowers,” a takeoff of a BBC series, appears to leave babies in the care of inexperienced teenage strangers for long periods of time.

If we want to give teenagers a challenging taste of parenting reality, have them spend a Saturday afternoon in a Chuck-E-Cheese.

Parents, remember the Hippocratic Oath.

Connecting the dots – obesity, behavior and the media

Friday, January 25th, 2008

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As I read my daily papers, The Wall St. Journal and USA Today, I cut articles that might be of interest to Parental Wisdom members. There is a pattern emerging where experts are trying to figure out what is going wrong with kids today. Three recent articles shed some light are where they are headed:

• In the January 14th edition of USA Today an article entitled ‘A lifetime of danger in childhood obesity’ paints a bleak picture of the medical issues that could result in overweight children and then explain how parents can create a healthful environment.

• USA Today on January 15th tells us of a ‘new direction’ on the part of PBS to create an online subscription based education website aimed at 3 to 6 year-olds.

• The January 17th edition of the Wall St. Journal asks ‘what’s gotten into kids these days’ and wonders why three-year-olds are being expelled at such an alarming rate.

Finally during a Parental Wisdom tele-seminar held this week on peaceful parenting, a caller asked what she could do to calm down her five-year-old at school because the teacher said he wasn’t sitting still. The teacher suggested the mom consider signing the boy up for a soccer team. The mom is already stressed about just returning to work and trying to keep it all together. Just what she needs, another to-do added to her already over-scheduled to-do list.

The solution to these seemingly unrelated problems is easy. Lighten up and let kids play. I mean real play, not online play, or signing them up with teams at such a young age they spend more time in the field picking their noses rather than listening to yet another round of instructions from adults running their lives. Involve them in your lives and the work that you need to do. Relationship building isn’t forced.
• Talk to your children when food shopping about healthy choices
• Have dinner together every night (or as often as possible) and talk about your day
• Give children chores such as setting or clearing the table
• Shoot baskets – no team shirts needed

Behavior problems will disappear, healthy living and family fun will be a way of life.

Is it this easy? Try it and prove me wrong. I would love to hear back from you.

Perception is not reality – the safety of our kids

Tuesday, January 22nd, 2008

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I was speaking with the mom of an eight-year-old girl. Her daughter wanted a friend to come over and the mom thought it would be a good idea to take the girls out to the park to play. The other mom’s response, “No, it isn’t safe.” The irony is that the 2nd girl has a TV in her bedroom with cable, a cell phone and a computer with Internet access. What that mom hasn’t realized is that she has opened the front door of her home to the entire unsupervised outside world.

Under pressure, MySpace.com announced that it will take further steps to protect children from adult content and possible predators on the site. Ernie Allen, president of the National Center for Missing and Exploited Children says that MySpace agreed not only to third-party monitoring but also to working on age verification technology.

I was curious about how this works so I downloaded a white paper on this topic to learn more. If you’re interested visit IDologoy.

The bottom line as always parents, the best protection our children have is us in their lives.

Our Celebrity Crazed Culture

Sunday, January 6th, 2008

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The Wall St. Journal listed the most popular stories on the web. The most viewed was “Loyalty Points That Buy a Night With Travolta.”

For 124,000 Starwood Hotels & Resorts points, Michael and Georgia Soares might have spent six nights in Paris at Starwood’s Hotel Prince de Galles on the Champs-Elysees. Instead, the Southern California couple used their hotel points to spend one night with John Travolta and the cast of the movie “Hairspray” at the film’s New York premiere.

“We walked the red carpet and everything. It was cool,” says Mr. Soares, a 43-year-old father of four who owns a restaurant in Orange County with his wife. The Soares also attended the movie’s after-party, where they chatted with Mr. Travolta and snapped a few photos

While the hotels are thinking outside the box to provide new experiences that loyalty points can provide, I can’t help but wonder; what is the appeal of spending time with a celebrity?

Our culture treats celebrities as if they were royalty. Even if they were I couldn’t imagine trading in points to spend time with Prince Charles.

Isn’t it enough that we see celebrity photos in dozens of magazines on the checkout line, watch the intimate details of their life (or at least the ones they choose to share) on reality TV, while network and cable news shows lead off with celebrity stories as if the war in Iraq or potential recession was filler.

C’mon folks – let’s stop this feeding frenzy and live our own lives. I doubt that Travolta would trade in his points to meet with the Soares family.

What Target® can teach us about being good parents

Saturday, October 20th, 2007

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You see their striking television commercials and slick print ads. You know where their stores are located, and what they sell. So why does Target® need to continue advertising?

Simple, because they want to constantly remind you they are there. Advertising is repeating the message; sometimes in a varying number of ways. The more you hear it, the more likely you are to believe.

That is the lesson we need to learn as parents. It isn’t enough that you told them once to clean up their room, or their toys, or eat their vegetables, or be respectful, or to stay away from drugs, cigarettes and alcohol. Much like an advertising message, your children have to hear it repeatedly.

Why else would household names, like Coke®, Pepsi®, and Disney® spend hundreds of millions of dollars a year on advertising? Surely their brand position is solid. They want to be kept top of mind.

Don’t we want the same thing? We’re battling popular culture for our children’s attention, and let’s face it – the interests of popular culture don’t exactly match our interests as parents.

Make sure you repeat the message you want your children to hear. Visit Parental Wisdom Free Reports to find ways to communication with children and teens.

No one has made this point better (or funnier) than [youtube=http://youtube.com/watch?v=sXT6Hs113ZA]

Seeing the good news out of the bad news on toy recalls

Thursday, August 16th, 2007

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Bob Eckert, Chairman & CEO of Mattel, Inc. presents a video explanation on the product recall that has many parents concerned. I am happy that Mattel is proactive in this approach but there is something good that can come from this bad news; less toys.

Too many toys

Take a moment to look around your child’s playroom. How many toys does your child have? Too many? Cleaning out toys has a similar effect to a power outage. We gain a new perspective on communicating and connecting with the people we love. For our children, they get to see old toys in a new light.

Licensing

The toys that were part of the recall were licensed products; Barbie, Elmo, Big Bird, Batman, Doggie Day Care, Cars. Licensed products give our children the whole story rather than allowing them to create original stories themselves. If a child shows the slightest interest in a character, parents plan theme birthday parties, furnish bedrooms and buy school supplies around the licensed character. The child quickly looses interest, but the parent is too far invested.

Made in America

Made in America will mean something again in the world of toys although there aren’t many that fit into this category. Little Tykes is a brand that is made in the USA, but they could do better in promoting that. You can also review a made in USA link.

Children will get outside and play
. Wouldn’t that be a wonderful thing?

Everything in moderation

Monday, August 13th, 2007

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Moderation in all things.
Terence, Andria – Roman comic dramatist (185 BC – 159 BC)

Is it really that simple?

The current debate over Baby Einstein potentially being more harmful than helpful puts yet another nail in the guilty parents’ coffin.

For the record, I am not a fan of Baby Einstein. I think parents know their colors, letters and numbers so the educational DVDs are not necessary, and parents will always be their child’s first and most important teacher.

I agree with the American Academy of Pediatrics who is on record saying that children shouldn’t watch any TV until they’re two years old.

I agree that parents’ use of educational programming as babysitters is not a good idea since the message to our children is that this device [TV, DVD, Video, etc.] is where you will get your information from. In years to come, when the messenger is Brittney Spears, it’s obviously problematic.

Parents don’t need yet another guilt trip. Those that accuse parents of micro-managing their kids need to recognize the fact that they are scrutinizing every move parents make.

Nothing (legal) is either good or bad. Moderation is the key to everything.

Not lovin’ it

Thursday, August 9th, 2007

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A recent Stanford University study finds that a preschooler’s perception of what tastes better can be heavily influenced by packaging.

The study had 3-5-year-olds from low-income families sample foods in taste tests of food wrapped in McDonalds and in umarked wrappers. Study author Dr. Tom Robinson is quoted as saying kids’ perception of taste was “physically altered by the branding.” Even carrots, milk and apple juice tasted better to the kids if they thought the food was from McDonald’s.

We already know that very young children who are not yet able to read can easily distinguish between the Burger King and McDonalds logos.

Well, we’re closer to our answer on healthy eating – – just package up the healthy foods in those familiar wrappers. Or, perhaps we could stop marketing to young children as if they hold the household pursestrings.

Little kids can’t yet drive, yet fast food places are a favorite dinner destination spot. Parents instead might consider a well thought out trip to the supermarket and making your child part of the planning and preparation.

You’ll be a lot more fun than Ronald.