Archive for the ‘Media & Marketing’ Category

First Rule – Do No Harm

Tuesday, February 5th, 2008

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The Hippocratic Oath is an oath traditionally taken by physicians pertaining to the ethical practice of medicine. It is widely believed that the oath was written by Hippocrates, the father of medicine, in the 4th century BC.

You may have heard it begin this way, ‘First, do no harm’.

Parents should have to subscribe to that.

It is difficult enough for us who love our children to be certain they are safe. Why would any parent open their home and put their child at any sort of risk for a reality TV show?

The Baby Borrowers,” a takeoff of a BBC series, appears to leave babies in the care of inexperienced teenage strangers for long periods of time.

If we want to give teenagers a challenging taste of parenting reality, have them spend a Saturday afternoon in a Chuck-E-Cheese.

Parents, remember the Hippocratic Oath.

Connecting the dots – obesity, behavior and the media

Friday, January 25th, 2008

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As I read my daily papers, The Wall St. Journal and USA Today, I cut articles that might be of interest to Parental Wisdom members. There is a pattern emerging where experts are trying to figure out what is going wrong with kids today. Three recent articles shed some light are where they are headed:

• In the January 14th edition of USA Today an article entitled ‘A lifetime of danger in childhood obesity’ paints a bleak picture of the medical issues that could result in overweight children and then explain how parents can create a healthful environment.

• USA Today on January 15th tells us of a ‘new direction’ on the part of PBS to create an online subscription based education website aimed at 3 to 6 year-olds.

• The January 17th edition of the Wall St. Journal asks ‘what’s gotten into kids these days’ and wonders why three-year-olds are being expelled at such an alarming rate.

Finally during a Parental Wisdom tele-seminar held this week on peaceful parenting, a caller asked what she could do to calm down her five-year-old at school because the teacher said he wasn’t sitting still. The teacher suggested the mom consider signing the boy up for a soccer team. The mom is already stressed about just returning to work and trying to keep it all together. Just what she needs, another to-do added to her already over-scheduled to-do list.

The solution to these seemingly unrelated problems is easy. Lighten up and let kids play. I mean real play, not online play, or signing them up with teams at such a young age they spend more time in the field picking their noses rather than listening to yet another round of instructions from adults running their lives. Involve them in your lives and the work that you need to do. Relationship building isn’t forced.
• Talk to your children when food shopping about healthy choices
• Have dinner together every night (or as often as possible) and talk about your day
• Give children chores such as setting or clearing the table
• Shoot baskets – no team shirts needed

Behavior problems will disappear, healthy living and family fun will be a way of life.

Is it this easy? Try it and prove me wrong. I would love to hear back from you.

Perception is not reality – the safety of our kids

Tuesday, January 22nd, 2008

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I was speaking with the mom of an eight-year-old girl. Her daughter wanted a friend to come over and the mom thought it would be a good idea to take the girls out to the park to play. The other mom’s response, “No, it isn’t safe.” The irony is that the 2nd girl has a TV in her bedroom with cable, a cell phone and a computer with Internet access. What that mom hasn’t realized is that she has opened the front door of her home to the entire unsupervised outside world.

Under pressure, MySpace.com announced that it will take further steps to protect children from adult content and possible predators on the site. Ernie Allen, president of the National Center for Missing and Exploited Children says that MySpace agreed not only to third-party monitoring but also to working on age verification technology.

I was curious about how this works so I downloaded a white paper on this topic to learn more. If you’re interested visit IDologoy.

The bottom line as always parents, the best protection our children have is us in their lives.

Our Celebrity Crazed Culture

Sunday, January 6th, 2008

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The Wall St. Journal listed the most popular stories on the web. The most viewed was “Loyalty Points That Buy a Night With Travolta.”

For 124,000 Starwood Hotels & Resorts points, Michael and Georgia Soares might have spent six nights in Paris at Starwood’s Hotel Prince de Galles on the Champs-Elysees. Instead, the Southern California couple used their hotel points to spend one night with John Travolta and the cast of the movie “Hairspray” at the film’s New York premiere.

“We walked the red carpet and everything. It was cool,” says Mr. Soares, a 43-year-old father of four who owns a restaurant in Orange County with his wife. The Soares also attended the movie’s after-party, where they chatted with Mr. Travolta and snapped a few photos

While the hotels are thinking outside the box to provide new experiences that loyalty points can provide, I can’t help but wonder; what is the appeal of spending time with a celebrity?

Our culture treats celebrities as if they were royalty. Even if they were I couldn’t imagine trading in points to spend time with Prince Charles.

Isn’t it enough that we see celebrity photos in dozens of magazines on the checkout line, watch the intimate details of their life (or at least the ones they choose to share) on reality TV, while network and cable news shows lead off with celebrity stories as if the war in Iraq or potential recession was filler.

C’mon folks – let’s stop this feeding frenzy and live our own lives. I doubt that Travolta would trade in his points to meet with the Soares family.

What Target® can teach us about being good parents

Saturday, October 20th, 2007

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You see their striking television commercials and slick print ads. You know where their stores are located, and what they sell. So why does Target® need to continue advertising?

Simple, because they want to constantly remind you they are there. Advertising is repeating the message; sometimes in a varying number of ways. The more you hear it, the more likely you are to believe.

That is the lesson we need to learn as parents. It isn’t enough that you told them once to clean up their room, or their toys, or eat their vegetables, or be respectful, or to stay away from drugs, cigarettes and alcohol. Much like an advertising message, your children have to hear it repeatedly.

Why else would household names, like Coke®, Pepsi®, and Disney® spend hundreds of millions of dollars a year on advertising? Surely their brand position is solid. They want to be kept top of mind.

Don’t we want the same thing? We’re battling popular culture for our children’s attention, and let’s face it – the interests of popular culture don’t exactly match our interests as parents.

Make sure you repeat the message you want your children to hear. Visit Parental Wisdom Free Reports to find ways to communication with children and teens.

No one has made this point better (or funnier) than [youtube=http://youtube.com/watch?v=sXT6Hs113ZA]

Seeing the good news out of the bad news on toy recalls

Thursday, August 16th, 2007

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Bob Eckert, Chairman & CEO of Mattel, Inc. presents a video explanation on the product recall that has many parents concerned. I am happy that Mattel is proactive in this approach but there is something good that can come from this bad news; less toys.

Too many toys

Take a moment to look around your child’s playroom. How many toys does your child have? Too many? Cleaning out toys has a similar effect to a power outage. We gain a new perspective on communicating and connecting with the people we love. For our children, they get to see old toys in a new light.

Licensing

The toys that were part of the recall were licensed products; Barbie, Elmo, Big Bird, Batman, Doggie Day Care, Cars. Licensed products give our children the whole story rather than allowing them to create original stories themselves. If a child shows the slightest interest in a character, parents plan theme birthday parties, furnish bedrooms and buy school supplies around the licensed character. The child quickly looses interest, but the parent is too far invested.

Made in America

Made in America will mean something again in the world of toys although there aren’t many that fit into this category. Little Tykes is a brand that is made in the USA, but they could do better in promoting that. You can also review a made in USA link.

Children will get outside and play
. Wouldn’t that be a wonderful thing?

Everything in moderation

Monday, August 13th, 2007

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Moderation in all things.
Terence, Andria – Roman comic dramatist (185 BC – 159 BC)

Is it really that simple?

The current debate over Baby Einstein potentially being more harmful than helpful puts yet another nail in the guilty parents’ coffin.

For the record, I am not a fan of Baby Einstein. I think parents know their colors, letters and numbers so the educational DVDs are not necessary, and parents will always be their child’s first and most important teacher.

I agree with the American Academy of Pediatrics who is on record saying that children shouldn’t watch any TV until they’re two years old.

I agree that parents’ use of educational programming as babysitters is not a good idea since the message to our children is that this device [TV, DVD, Video, etc.] is where you will get your information from. In years to come, when the messenger is Brittney Spears, it’s obviously problematic.

Parents don’t need yet another guilt trip. Those that accuse parents of micro-managing their kids need to recognize the fact that they are scrutinizing every move parents make.

Nothing (legal) is either good or bad. Moderation is the key to everything.

Not lovin’ it

Thursday, August 9th, 2007

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A recent Stanford University study finds that a preschooler’s perception of what tastes better can be heavily influenced by packaging.

The study had 3-5-year-olds from low-income families sample foods in taste tests of food wrapped in McDonalds and in umarked wrappers. Study author Dr. Tom Robinson is quoted as saying kids’ perception of taste was “physically altered by the branding.” Even carrots, milk and apple juice tasted better to the kids if they thought the food was from McDonald’s.

We already know that very young children who are not yet able to read can easily distinguish between the Burger King and McDonalds logos.

Well, we’re closer to our answer on healthy eating – - just package up the healthy foods in those familiar wrappers. Or, perhaps we could stop marketing to young children as if they hold the household pursestrings.

Little kids can’t yet drive, yet fast food places are a favorite dinner destination spot. Parents instead might consider a well thought out trip to the supermarket and making your child part of the planning and preparation.

You’ll be a lot more fun than Ronald.

The Real Secret

Tuesday, June 19th, 2007

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On February 8, 2007 Oprah Winfrey presented ‘The Secret’ on her show. Email responses were so overwhelming her website nearly crashed.

In case you haven’t heard about it, The Secret is a DVD based on the law of attraction which says like attracts like; we attract into our lives the things we want and create our own reality which is fueled by our thoughts.

That might explain why we have such problems with young people and destructive behaviors. We are focusing on, and giving too much attention to the wrong young people.

Their lives are filled with rehab, DUI, and drugs. Their celebrity status gets them into clubs, creates media frenzy, and introduced words like paparazzi to our regular vocabulary. Does our interest in these stories cause legitimate news networks to run them as lead stories, or is it that we simply can’t escape the news about these women? I will mention their names just once; Paris, Lindsay and Britney, and that’s all I’ll say.

Instead, let’s turn our attention to some positive adolescents. Perhaps the real secret is as simple as focusing on, and talking about good influences. That is, if you want to see more of this behavior….

Mattie Stepanek was a young man who had every reason to be angry. He was born with a rare form of muscular dystrophy and had lost three older siblings to the same illness. He began writing poetry as a toddler and published five uplifting books with messages of hope before he died in 2004, shortly before his 14th birthday. Former President Jimmy Carter delivered a eulogy at Mattie’s funeral and said that although he has known kings and queens, presidents and prime ministers, Mattie was the most extraordinary person he has ever known. I met Mattie when publishing a parenting newsletter for Toys “R” Us, and he wrote that how important it was to remember how to play after a storm.

In January 2006, Kari Janisse was a young woman busy working and planning a wedding. But she put herself second when she heard that a former high school teacher was very ill. In her senior year of high school, ‘Mr. B’ as she liked to call him taught a class that was supposed to be about communication. In reality the class of 22 learned a lot about life. The effect of that class had such a positive impact on her that when she heard her teacher was gravely ill, the student became the teacher. Every Tuesday evening for the year and a half he struggled with brain cancer, Kari would drive to Mr. B’s house after work and read to him. She started with Tuesdays with Morrie, and when done, went onto to The Five People You Meet in Heaven, both by Mitch Albom. He died before she could read For One More Day. As she told me, when people thought he was so lucky to have her constant dedication, her answer was simple, “No, I’m the lucky one to have this special time with him, to thank him for what he has done for me.”

Jason McElwain informally nicknamed J-Mac, is an autistic American teenager who graduated from Greece Athena High School, a suburb of Rochester, NY in 2006. You may have heard about his amazing feat of scoring twenty points in four minutes during a high school basketball game on February 16, 2006; the last home game of the 2005-2006 season for Greece Athena. Jason wasn’t supposed to play that game, and in fact Jason had never played any game, but the coach grateful for Jason’s constant support and encouragement for the team, told him he could suit up and sit on the bench. When the team was ahead, the coach signaled Jason to play. Everyone was thrilled for Jason’s incredible accomplishment, but I was also overwhelmed by the students in the stands. They didn’t know if Jason would actually get to play, but they were prepared waving his picture for every basket he scored. When he threw his last three-pointer with no time left on the clock the crowd went crazy. These were kids who totally supported this autistic boy. Too often we hear about bullying and teasing, but perhaps the support of his classmates is why Jason was able to accomplish the impossible.

Perhaps we all need to hear more about good kids. It also be might be why CBS is introducing a show in their fall lineup called Kid Nation – 40 kids, 40 days, no adults. The question is – can they build a better world than adults? One can only hope.

The Definition of Insanity

Monday, April 23rd, 2007

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Insanity: doing the same thing over and over again and expecting different results.
Albert Einstein, (attributed) US (German-born) physicist (1879 – 1955)

I’m not sure how we expect things to get better when we aren’t doing anything differently. We have to understand a problem before we can fix it. Unfortunately, we aren’t giving current problems enough attention to actually fix them, so they come back to haunt us.

What you’ll see below is our child-like ability to be easily distracted by the next big news story. Let’s step back a few years and look at the news stories just before 9/11.

In the year 2000, we were watching a million moms march to protect us from gun violence, but that lost news coverage.

If you recall, that summer prior to 9/11 was the summer of shark attacks. Did we ever figure out what prompted the attacks?

That is until the search for missing former intern Chandra Levy focused the spotlight on U.S. Rep. Gary Condit. Did we ever figure out who killed Chandra Levy?

The mystery with Chandra Levy’s disappearance was dramatically overshadowed by the 9/11 attacks; also know as the day the world changed. Did we ever find Osama Bin Laden?

In more recent news we had a series of child abductions where both 13-year-old Ben Ownby and 15-year-old Shawn Hornbeck were found at an apartment in Kirkwood, miles from the rural locations where the boys disappeared 4 1/2 years apart, but we still don’t protect our children well enough from predators.

That story was overshadowed by a diaper clad Lisa Nowak, a Navy captain, accused of accosting Air Force Capt. Colleen Shipman, 30, in the parking lot of Orlando International Airport early Monday and spraying her with pepper spray.

The astronaut story was overshadowed by the death of Anna Nicole Smith which took over the headlines for a very long time.

Which was then overshadowed by Don Imus’s comments about the Rutgers Women’s Basketball team. These were not new comments or new problems – just news. But we are distracted once again, and won’t stop to resolve the root cause of the Imus comments or racial tension that still exists.

Because the Imus comments were overshadowed by the shootings at Virgina Tech which just seem to bring us back to the first line of this blog – protecting us against gun violence.


We certainly qualify under Einstein’s definition of insanity.