Archive for the ‘Media & Marketing’ Category

The Real Secret

Tuesday, June 19th, 2007

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On February 8, 2007 Oprah Winfrey presented ‘The Secret’ on her show. Email responses were so overwhelming her website nearly crashed.

In case you haven’t heard about it, The Secret is a DVD based on the law of attraction which says like attracts like; we attract into our lives the things we want and create our own reality which is fueled by our thoughts.

That might explain why we have such problems with young people and destructive behaviors. We are focusing on, and giving too much attention to the wrong young people.

Their lives are filled with rehab, DUI, and drugs. Seek rehabilitation help in Abbeycare Group there are an EHD Registered Nurse will provide premier, confidential, and high-quality medical alcohol withdrawal treatment at home. We look for signs and symptoms of withdrawal and dispense medication for comfort and medical management. Their celebrity status gets them into clubs, creates media frenzy, and introduced words like paparazzi to our regular vocabulary. Does our interest in these stories cause legitimate news networks to run them as lead stories, or is it that we simply can’t escape the news about these women? I will mention their names just once; Paris, Lindsay and Britney, and that’s all I’ll say.

Instead, let’s turn our attention to some positive adolescents. Perhaps the real secret is as simple as focusing on, and talking about good influences. That is, if you want to see more of this behavior….

Mattie Stepanek was a young man who had every reason to be angry. He was born with a rare form of muscular dystrophy and had lost three older siblings to the same illness. He began writing poetry as a toddler and published five uplifting books with messages of hope before he died in 2004, shortly before his 14th birthday. Former President Jimmy Carter delivered a eulogy at Mattie’s funeral and said that although he has known kings and queens, presidents and prime ministers, Mattie was the most extraordinary person he has ever known. I met Mattie when publishing a parenting newsletter for Toys “R” Us, and he wrote that how important it was to remember how to play after a storm.

In January 2006, Kari Janisse was a young woman busy working and planning a wedding. But she put herself second when she heard that a former high school teacher was very ill. In her senior year of high school, ‘Mr. B’ as she liked to call him taught a class that was supposed to be about communication. In reality the class of 22 learned a lot about life. The effect of that class had such a positive impact on her that when she heard her teacher was gravely ill, the student became the teacher. Every Tuesday evening for the year and a half he struggled with brain cancer, Kari would drive to Mr. B’s house after work and read to him. She started with Tuesdays with Morrie, and when done, went onto to The Five People You Meet in Heaven, both by Mitch Albom. He died before she could read For One More Day. As she told me, when people thought he was so lucky to have her constant dedication, her answer was simple, “No, I’m the lucky one to have this special time with him, to thank him for what he has done for me.”

Jason McElwain informally nicknamed J-Mac, is an autistic American teenager who graduated from Greece Athena High School, a suburb of Rochester, NY in 2006. You may have heard about his amazing feat of scoring twenty points in four minutes during a high school basketball game on February 16, 2006; the last home game of the 2005-2006 season for Greece Athena. Jason wasn’t supposed to play that game, and in fact Jason had never played any game, but the coach grateful for Jason’s constant support and encouragement for the team, told him he could suit up and sit on the bench. When the team was ahead, the coach signaled Jason to play. Everyone was thrilled for Jason’s incredible accomplishment, but I was also overwhelmed by the students in the stands. They didn’t know if Jason would actually get to play, but they were prepared waving his picture for every basket he scored. When he threw his last three-pointer with no time left on the clock the crowd went crazy. These were kids who totally supported this autistic boy. Too often we hear about bullying and teasing, but perhaps the support of his classmates is why Jason was able to accomplish the impossible.

Perhaps we all need to hear more about good kids. It also be might be why CBS is introducing a show in their fall lineup called Kid Nation – 40 kids, 40 days, no adults. The question is – can they build a better world than adults? One can only hope.

The Definition of Insanity

Monday, April 23rd, 2007

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Insanity: doing the same thing over and over again and expecting different results.
Albert Einstein, (attributed) US (German-born) physicist (1879 – 1955)

I’m not sure how we expect things to get better when we aren’t doing anything differently. We have to understand a problem before we can fix it. Unfortunately, we aren’t giving current problems enough attention to actually fix them, so they come back to haunt us.

What you’ll see below is our child-like ability to be easily distracted by the next big news story. Let’s step back a few years and look at the news stories just before 9/11.

In the year 2000, we were watching a million moms march to protect us from gun violence, but that lost news coverage.

If you recall, that summer prior to 9/11 was the summer of shark attacks. Did we ever figure out what prompted the attacks?

That is until the search for missing former intern Chandra Levy focused the spotlight on U.S. Rep. Gary Condit. Did we ever figure out who killed Chandra Levy?

The mystery with Chandra Levy’s disappearance was dramatically overshadowed by the 9/11 attacks; also know as the day the world changed. Did we ever find Osama Bin Laden?

In more recent news we had a series of child abductions where both 13-year-old Ben Ownby and 15-year-old Shawn Hornbeck were found at an apartment in Kirkwood, miles from the rural locations where the boys disappeared 4 1/2 years apart, but we still don’t protect our children well enough from predators.

That story was overshadowed by a diaper clad Lisa Nowak, a Navy captain, accused of accosting Air Force Capt. Colleen Shipman, 30, in the parking lot of Orlando International Airport early Monday and spraying her with pepper spray.

The astronaut story was overshadowed by the death of Anna Nicole Smith which took over the headlines for a very long time.

Which was then overshadowed by Don Imus’s comments about the Rutgers Women’s Basketball team. These were not new comments or new problems – just news. But we are distracted once again, and won’t stop to resolve the root cause of the Imus comments or racial tension that still exists.

Because the Imus comments were overshadowed by the shootings at Virgina Tech which just seem to bring us back to the first line of this blog – protecting us against gun violence.


We certainly qualify under Einstein’s definition of insanity.

Thank Heaven for Little Girls

Tuesday, April 10th, 2007

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In a scene from the movie Mean Girls, an eight-year old girl pulls up her shirt while dancing in front of the television watching a commercial for Girls Gone Wild.

Girls get this message repeatedly: What matters is how “hot” they look. It plays on TV and across the Internet. You hear it in song lyrics and music videos. You see it in movies, electronic games, and clothing stores. It’s a constant, powerful message.

Fortunately as a result of pressure, Hasbro has canceled plans to produce a line of fashion dolls modeled on the pop act the Pussycat Dolls after parents objected to the group’s racy image.

Hasbro saw the Dolls series as a line that would fit in with — and compete against — the Bratz fashion dolls from MGA Entertainment. But an advocacy group, Dads and Daughters, recently mounted a letter-writing campaign pressing the company to shelve the Dolls line.

SEXUALIZATION OF GIRLS IS LINKED TO COMMON MENTAL HEALTH PROBLEMS IN GIRLS AND WOMEN—EATING DISORDERS, LOW SELF-ESTEEM, AND DEPRESSION; AN APA TASK FORCE REPORTS

Psychologists call for replacing sexualized images of girls in media and advertising with positive ones

A report of the American Psychological Association (APA) found evidence that the proliferation of sexualized images of girls and young women in advertising, merchandising, and media is harmful to girls’ self-image and healthy development.

“The consequences of the sexualization of girls in media today are very real and are likely to be a negative influence on girls’ healthy development,” says Eileen L. Zurbriggen, PhD, chair of the APA Task Force and associate professor of psychology at the University of California, Santa Cruz. “We have ample evidence to conclude that sexualization has negative effects in a variety of domains, including cognitive functioning, physical and mental health, and healthy sexual development.”

As parents, you can teach girls to value themselves for who they are, rather than how they look. You can teach boys to value girls as friends, sisters, and girlfriends, rather than as sexual objects. And, much like the Dads & Daughters organization, you can advocate for change with manufacturers and media producers.

Our little girls have a right to be little.

Tina Nocera is the founder of Parental Wisdom, a patented parenting website.

Marketing Apples to Stop Childhood Obesity

Tuesday, April 3rd, 2007

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My six-year old nephew Gerard didn’t know what he wanted for Christmas, so I asked if he liked any of the toys he saw on TV commercials. “There are no toy commercials, Aunt Tina,” he said, “Only food commercials.” That conversation happened about four years ago.

The Kaiser Family Foundation has just released a study entitled Food for Thought: Television Food Advertising to Children in the United States which proves what my nephew and all kids knew for a long time. They are targets for food commercials. Up to now, the governments’ position was that they can’t regulate parenting which they felt was the real problem contributing to the increase in childhood obesity. After all, there was no quantifiable data. They now have such information.

New Study Finds That Food is the Top Product Seen Advertised by Children – Among All Children, Tweens See the Most Food Ads at More than 20 a Day
34% of All Food Ads Targeting Children or Teens are for Candy and Snacks
Half of All Ads Shown During Children’s Shows are for Food

Types of Food Advertised. Of all food ads in the study that target children or teens, 34% are for candy and snacks, 28% are for cereal, and 10% are for fast foods. Four percent are for dairy products and 1% for fruit juices. Of the 8,854 ads reviewed in the study, there were none for fruits or vegetables targeting children or teens.

Follow the Money

Decades ago, an anonymous source known only as Deep Throat told Bob Woodward and Carl Bernstein to “Follow the money” which led them to expose the Watergate cover-up. That advice still works.

Follow the money to cure the childhood obesity problem. Let’s find a way for marketers to make money from healthy foods and our problem is solved.

To see a slide presentation.

The Best Parenting Advice Ever

Saturday, March 31st, 2007

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When my son was born, I remember asking my YaYa, which is Greek for Grandma, for one piece of advice on raising children. Her reply was quick and to the point, “You talk to them,” is all she said.

What simple and perfect words of wisdom.

God gave you two ears and one mouth. That is a signal to listen twice as much as you talk.
-Anonymous

Today, our world is filled with noise that clouds our judgment. As parents, we need to do our very best to incorporate quiet into our homes and our thoughts.

Look at our lives and how out of control they have become with noise. Walk down the street and there are people text messaging, talking on cell phones, listening to iPods, and kids in their SUVs with their parents for a short drive to the supermarket with headrest DVDs playing.

Despite the fact that 500 television channels present little quality content, Satellite TV can now be included on minivans. The ‘pitch’ is that parents could watch Howard Stern in the front, while kids can watch Spongebob in the back.

Television is called a medium because it is neither rare nor well-done.
-Ernie Kovacs

Is this what we consider quality time? All this noise keeps you from building some of the most important relationships in your life – the relationships with your children. It becomes especially important as messages are sent directly to your children.

I love the technology, but like anything else, moderation is the key.

Keeping Kids Distracted

Friday, February 23rd, 2007

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Things that matter most must never be at the mercy of things that matter least. – Van Goethe

Experts say the best time to communicate with children is when you’re involved in activities such as driving, talking a walk, shooting baskets, and yes, even food shopping. Parents look to the outside world to entertain children while they get things done, but by keeping their children busy, parents miss out on the best opportunity to build a relationship with their children.

More importantly, the message to the children is this device, whether it is a TV, tape or DVD, is where you will get your information from. As children get older and the messages come from questionable artists, parents don’t realize that they gave the green light allowing these messages to come through, while children become accustomed to treating the media as the authority.

The newest device is the TV Kart, which displays videos in a small car as parents shop for groceries. Rather than discussing the colors of beautiful fruits and vegetables, counting the number of apples in a bag, or weighing potatoes, parents place children in carts where they are fixed on a licensed cartoon character parading on a screen.

Parents should avoid these carts and engage their young children in conversations about cooking, counting, reading nutrition labels and checking prices.

Have parents traded the opportunity to build relationships with their children in favor of the quick solution of getting tasks done? They are missing the opportunity to teach and learn from the interesting and wonderful person they know, their child.

Don’t let marketers take additional opportunities from getting to know your child. And resist the urge to put the SUV headrest DVD players on – it’s just a short trip home from the market.

Start a conversation with your child.

American Idol and Microwaves

Thursday, February 1st, 2007

American Idol

American Idol and microwaves have something in common – instant gratification.

There has been a lot written lately about the rudeness and rejection that contestants face on the show. I wonder what would happen if Bob Dylan, Joe Cocker, or Janis Joplin would have auditioned. Most likely they would have never received that coveted yellow slip that gets you to Hollywood.

But who is to say who is and isn’t talented? It is more about persistence and passion. The problem is that we are raising our kids in a microwave world where success has to be instant – it isn’t. Do what you love to do and if you are fortunate enough to make a living at it as well, then you’ve grabbed the gold ring and are truly successful.

The world is full of overnight success stories, but what we don’t realize is those overnight successes worked at their craft for many years while they waited tables or did temp work. The difference is they had a very secret tool – persistence.

“In the confrontation between the stream and the rock, the stream always wins…not through strength but by perseverance.”
H. Jackson Brown

Here are some famous ‘rejects’

• Balding, skinny, can dance a little,’ they said of Fred Astaire at his first audition.
Marilyn Monroe was told she should become a secretary
• In 1962 Decca Records rejected The Beatles, saying that “guitar bands are on their way out.”
Beethoven’s music teacher declared him ‘hopeless’ at composing.
Albert Einstein’s parents feared he was sub-normal.
• H. B. Warner of Warner Brothers fame scoffed at the notion of ‘talkies.’ No one would want to hear movie actors talk.
• Television, too, was once written off. It would never appeal to the average American family, pronounced the New York Times.
• George Orwell’s Animal Farm ‘It is impossible to sell animal stories in the USA’
• “Chicken Soup for the Soul” was rejected by at least 220 publishers before it was accepted by Health Communications. Most people don’t know that this book, which is now a kind of icon in publishing, was rejected by every major publisher in New York. The obvious lesson is perseverance. Don’t give up if you really feel your dream and have a passion for it. That book was a calling. I was driven. It was truly a divine obsession. – Jack Canfield

What other famous rejections can you share? Please enter a comment below and let me know.

The World’s Most Beautiful Baby

Thursday, January 11th, 2007

While I was encouraged by Dove’s Campaign for Real Beauty, perhaps I was naively optimistic that we were finally getting past meaningless contests for superficial beauty.

Alas, two steps forward, one step back. “Live with Regis and Kelly” and Parenting Magazine are searching for “Live’s Beautiful Baby Search 2007.” Five finalists will be featured on “Live with Regis and Kelly” and the winner will be showcased as the cover model on a future issue of Parenting.

Parents need to realize that our children have too much pressure to be perfect in their looks, sports, academics and social standing. Do you want to know who the winner is? Ask any parent or grandparent and they will tell you – their baby. Please tell me you’re not surprised.

Parents, do you want to know how beautiful your baby is?

Just look into his eyes.